Axis  Newsletter

FEATURED  NEWS

Sustainable  with  AXIS

Axis  aims  to  follow  and  promote  good  sustainability  practices  and  high  ethical standards. Additionally,  we  strive  to  reduce  the  environmental  impact  of  our activities  and  help  our  clients  and  partners  do  the  same.

We  have  summarized  our  sustainability  efforts  in  Axis'  Sustainability  Report  2010, which  follows  the  Global  Reporting  Initiative  Guidelines  level  C.

EVENTS

EMEA

• May  16-19,  IFSEC,  Stand  E90,  Hall  4:  National  Exhibition  Centre  (NEC),  Birmingham,  UK

AMERICAS

• May  10-12,  Interop,  Stand  609:  Mandalay  Bay  Convention  Center,  Las  Vegas,  Nevada,  USA
• June  8-9,  ESX  Stand  323:  Charlotte  Convention  Center,  Charlotte,  N.  Carolina,  USA
• June  13-14,  NRF-LP,  Stand  2903:  Gaylord  Texan  Resort  &  Conference  Center,  Dallas,  Texas,  USA
• July  6-8,  Seguri-Expo:  La  Rural  Trade  Center,  Buenos  Aires,  Argentina

CORPORATE  NEWS

Fantastic  growth  over  the  past  year

2010  was  a  successful  year  for  AXIS  as  we  strengthened  our  leading  position  as  a global  network  video  supplier.

The  Axis  Annual  Report  2010  details  how  we  accelerating  the  technology  shift  of network  video  products  installed  in  security  solutions.  By  releasing  a  high  volume of  new  products  and  extending  our  partnership  collaboration  we  are  also optimizing  customers  business  processes  in  addition  to  securing  their  assets.

ONFIV  proves  interoperability  success  at  ISC  West

240  visitors  attended  the  ONVIF  Interoperability  Showcase  earlier  this  month  at  ISC West.  AXIS  was  one  of  23  camera  and  video  management  companies  that successfully  connected  several  different  ONFIV  conformant  video  management  systems with  cameras  from  multiple  vendors  using  the  ONFIV  interface.

ONVIF  is  now  the  leading  standardization  initiative  for  IP-based  physical  security  products,  and  boasts more  than  280  member  companies  with  more  than  700  conformant  products  on  the  market.

SOLUTIONS

New  Banking  Opportunities  with  network  video

For  banks,  video  surveillance  is  not  only  about  protection  against  robberies, it’s  also  about  providing  a  secure  environment  for  staff  and  customers. Axis offers  scalable  and  future-proof  solutions  that  enable  banks  to:

• Efficiently  monitor  multiple  branches  from  a  centralized  security  centre
• Capture  HDTV  quality  images  of  all  incidents
• Rapidly  verify  and  respond  to  alarms

Learn  more  about  Axis'  banking  solutions
Download  Axis'  new  banking  brochure

AXIS  COMMUNICATIONS’  ACADEMY

Animated  Tutorials  for  easy  camera  installation

Simplify  the  installation  of  your  Axis  network  camera  with  new  animated tutorials.  A  shortcut  to  complicated  installation  manuals,  these  easy-to-follow,  step-by-step  instructions  will  significantly  decrease  your  installation time  and  quickly  get  your  Axis  network  camera  up  and  running.

• AXIS  P3346  Network  Camera
• AXIS  P5532  PTZ  Dome  Network  Camera
• AXIS  P5534  PTZ  Dome  Network  Camera
• AXIS  M32  Series  Fixed  Dome  Network  Cameras

TOPIC  OF  THE  MONTH

Improve  Your  Retail  Business  with  Automatic  People  Accounting

A  network-based  people  counter  automatically  tracks  the  number  of  customers  in selected  parts  of  a  store.  It  provides  real-time  statistics  and  can  be  used  to  improve store  operations  and  customer  service  through  optimized  staff  allocation  and  queue management.  This  software  also  allows  for  quick  evaluation  of  merchandising  and marketing  efforts.  A  number  of  people  counting  applications  are  now  available  for download  on  Axis  cameras  with  support  for  AXIS  Camera  Application  Platform.

• Learn  more  about  people  counting
• Find  people  counting  applications  for  your  Axis  camera
• Read  more  about  Axis  retail  solutions

CASE  STUDIES

Axis  Making  a  Difference  for  End  Users

Axis  network  video  products  are  successfully  integrated  across  numerous  market segments,  challenging  environments  and  installation  types  globally.  See  how  Axis  is improving  security,  operational  efficiency  and  investment  for  the  following  end  users:

• Christelle  protects  fine  jewelry  (Hong  Kong)
• Komplett  manages  shrinkage  and  deliveries  (Norway)
• Gated-community  deters  vandalism  and  trespassing  (USA)
• Silverton  Business  Watch  ensures  crime  doesn't  pay  (South  Africa)
• High  definition  security  for  Zarqa  Private  University  (Jordan)